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MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership. According to TAM data...
Rajasthan Royals recently grabbed media attention for a reported $200 million offer from Kolkata-based Jain Group of Industries to acquire majority stake. The deal failed to...
MUMBAI: The fifth season of the Indian Premier League is settling down to lower ratings than its previous edition, making it tough for Multi Screen Media...
MUMBAI: United Breweries-owned Kingfisher has become the ‘Good Times‘ partner of six IPL teams – Delhi Daredevils, Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals...
