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Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday. Marking the occasion, the communication...
Mumbai: Zee Entertainment Enterprises Limited (Zeel) on Thursday announced the launch of its brand solutions vertical Zee Brand Works. Zee Brand Works team will work with...
Mumbai: The leading name in the Ayurveda sector, Sandu Pharma, has collaboarted with India’s holistic digital marketing agency, Vavo Digital. The main objective of the digital...
Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest...
Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media...
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