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Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media...
Mumbai: GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour...
Mumbai: There is no denying that digital marketing in the modern era is an essential part of brand building and expansion. Not only does digital marketing...
Mumbai: If you are a social media influencer, then, come July, you will have to take a tax cut on the gifts or freebies received from...
Mumbai: Influencer marketing (IM) has made a big mark in the social media space. It has become a serious business and reached the multi-billion-dollar mark like...
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