Quiz on CoinSwitch app gives top performers a chance to qualify for Anil Kapoor-hosted show
Ganesh Acharya choreographs Qawwali anthem ahead of September 19 show launch
Anil Kapoor will host 100 contestants on a tech-driven set built in one month
The globally successful quiz format lands in India this festive season, betting on brains over trivia to win the family living room
Reality shows may see the biggest impact as broadcasters lose audience benchmarks for ad pricing
