Marketers at Indian Television.com’s Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brands that stop evolving.
From earning loyalty and embracing micro-communities to staying authentic and relevant, marketers at Indian Television.com’s Brand Wizards Roundtable discuss the evolving playbook for engaging Gen Z.
With 375 million consumers, Gen Z demands authenticity over advertising
Three flavours, less sugar and added nutrients target India’s on-the-go generation
Fashion accessories brand taps Team Pumpkin to sharpen its social style game
