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There are early indications that the advertising economy is slowing down. With many parts of the world awash in economic gloom, there are forecasts that guide...
MUMBAI: Sports will see a degrowth in advertising revenue while Hindi general entertainment channels (GECs) will lose their pricing power this fiscal, said Zee Entertainment Enterprises...
MUMBAI: FMCG major Marico has said that it would further slash advertising spends to offset input cost pressure and avoid price hike. “Commodity prices are a...
MUMBAI: FMCG major Marico has increased its spend on advertisement and sales promotion by 9.1 per cent for the first quarter ended June as it has...
MUMBAI: Paras Pharmaceutical has assigned its creative business of health care products to Euro RSCG India. The agency has won the mandate following a multi-agency pitch...
