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MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has signed an exclusive advertisement deal with the country’s largest spender on advertising Hindustan Unilever Ltd (HUL) for its newly-launched...
MUMBAI: Hakuhodo Percept has appointed Jayanto Banerjee as national planning director. Banerjee will be working closely with agency leaders across all major brands and clients handled...
MUMBAI: The Consumer Complaints Council (CCC) of the Advertising Standard Council of India (Asci) upheld complaints made against 25 advertisements from various sectors like education, healthcare,...
MUMBAI: FMCG major Procter & Gamble (P&G) increased its ad spend by 25.95 per cent in its financial year ended 30 June 2012. The company spent...
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...
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