MAM
Colgate- Palmolive cuts ad spend in Q3
MUMBAI: For television broadcasters hit by a slowdown, this is a piece of bad news. FMCG major Colgate-Palmolive India has reduced its ad spend by 10.86 per cent for the three-month period ended December, taking a reversal from their earlier two quarters in which promotional budgets had gone up compared to the year-ago period.
The company spent Rs 1.07 billion on advertising and sales promotion in the quarter under review, compared with Rs 1.2 billion a year ago.
Colgate Palmolive launched products like Colgate 360° Sonic Power (a battery operated toothbrush), Colgate ZigZag anti-Germ, Colgate Barbie and Colgate Spiderman in the toothbrush category.
In the tooth paste category, the company launched Colgate Barbie and Colgate Spiderman in the kids range. The company also rolled out the annual Oral Health Month during the end of the third quarter.
Meanwhile, the cut in ad spend coupled with a price increase, has positively impacted the bottom line, as the company posted a 74 per cent jump in the net profit.
Colgate-Palmolive net profit stood at Rs 1.16 billion, from Rs 662.4 million in the earlier year.
Sales during the quarter rose 20 per cent to Rs 6.7 billion, up from Rs 5.58 billion a year ago.
Analysts say the company will have to increase its ad spends soon, as Procter & Gamble (P&G) prepares to foray into the branded oral care sector in India, which is pegged at around Rs 45 billion.
Recently, Colgate roped in tennis player Mahesh Bhupathi and film star Rahul Bose as brand ambassadors for Colgate Total.
For the nine months ending 31 December, the company has spent Rs 3.21 billion over marketing and promotions compared to Rs 2.61 billion a year ago. Net sales stood at Rs 19.38 billion, up from Rs 16.39 billion.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
