MAM
CTM Group ropes in Narendra Kumar as director – media ops
MUMBAI: Creative Thinks Media (CTM), an integrated media solutions company, has roped in Narendra Kumar as director – media operations for its print communication arm – Media Clinic.
Kumar has also got shares of Media Clinic, CTM Group managing director Ritesh Malik said.
Kumar comes with over 21 years of experience in the field of marketing and advertising. Prior to CTM Group, he was with Vermillion as vice president.
Malik added, “Narendra and I share a great relationship. We have got this opportunity to work together and with his strong background in the print media and our penetrative knowledge about the North Indian market we all stand to gain a lot together as a team.”
Kumar had started his career with Nachno Polyplastic (Ashima Group) in 1990 and later worked with Birla Textile Mills, Bhilwara Group and Oswal Group. Later, he switched to Brainbridge Advertising firm as Delhi head where he oversaw media buying for clients in FMCG, Automobiles and Restaurant Verticals.
Brands
Chipotle appoints Fernando Machado as chief brand officer
Marketing veteran to lead brand, digital push and global expansion plans
CALIFORNIA: Chipotle Mexican Grill has appointed Fernando Machado as its chief brand officer, effective 1 June, as the company sharpens its focus on brand building and digital-led growth.
The move comes shortly after Chipotle Mexican Grill chief executive officer Scott Boatwright took charge, signalling a renewed push to strengthen the brand’s global positioning and accelerate international expansion.
Most recently, Machado served as operating partner at Garnett Station Partners, where he supported portfolio brands on marketing and growth strategies. Prior to that, he was chief marketing officer at Activision Blizzard, leading campaigns for major gaming franchises.
He has also held senior roles at Restaurant Brands International, working across brands such as Burger King, Popeyes and Tim Hortons, and spent over a decade at Unilever in global brand development roles.
In addition to his corporate experience, Machado is associated with the Cannes Lions International Festival of Creativity as dean of the Brand Marketers Academy, mentoring emerging marketing leaders.
At Chipotle, he will oversee brand strategy, creative direction and digital engagement, aligning marketing efforts with the company’s evolving consumer base and technology-led ambitions.
The appointment highlights Chipotle’s intent to blend strong brand storytelling with digital innovation as it looks to scale its presence in an increasingly competitive global market.
