Six billion viewers fuel ad boom as fragmented audiences reshape marketing playbooks.
Shoppers prioritise groceries and school supplies as costs continue to rise.
Print, digital, TV and radio initiatives aim to turn football fever into rewards
'Matchday Hangout' spans 12 live streams, blending creators, commerce and fandom.
Zee 5 racks up 190 minutes of average watch time per viewer; social platforms explode with 360m views in four days
