Print, digital, TV and radio initiatives aim to turn football fever into rewards
'Matchday Hangout' spans 12 live streams, blending creators, commerce and fandom.
Zee 5 racks up 190 minutes of average watch time per viewer; social platforms explode with 360m views in four days
Limited-edition football collectibles join special FIFA meals from 19 June.
The network has begun its lonesome journey to becoming a major in sports broadcasting.
