2030 and 2034 FIFA World Cup U.S. rights could be worth up to $2 billion each
Six billion viewers fuel ad boom as fragmented audiences reshape marketing playbooks.
Shoppers prioritise groceries and school supplies as costs continue to rise.
Print, digital, TV and radio initiatives aim to turn football fever into rewards
'Matchday Hangout' spans 12 live streams, blending creators, commerce and fandom.
