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'Matchday Hangout' spans 12 live streams, blending creators, commerce and fandom.
Zee 5 racks up 190 minutes of average watch time per viewer; social platforms explode with 360m views in four days
Limited-edition football collectibles join special FIFA meals from 19 June.
The network has begun its lonesome journey to becoming a major in sports broadcasting.
Viewers report crashes, buffering and 4K concerns during tournament opener.
