India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
Madonna, Shakira and BTS to headline entertainment spectacle in New Jersey
From Adidas to Airbnb, the biggest names in global business are scrambling for a slice of the most lucrative tournament in the sport's history
Taboola data showing 9.7 million pageviews in 90 days puts India ahead of Brazil, France and Germany, raising serious questions for broadcasters and advertisers
Indian readers generated 9.7 million World Cup pageviews, ahead of Brazil and France.
