The report processed 4,184 ads across mediums including print, digital media and television.
Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
Gaur will report to Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.
Smoodh Hazelnut Chocolate is available in single serve Tetra Pak at a reasonable price.
The quirky anthem secures a place in top five trending conversations.
