This festive season will witness a 10-15 per cent hike in ad spends, say the experts.
The exponentially growing CTV is considered a potent alternative for brands to advertise on.
The latest in the series of the informal chat with industry exec in our weekend-special.
On an average nine apps are used by a smartphone user.
The daily aarti will be live streamed at 1:00 p.m and 8:30 p.m.
