The latest in the series of informal Q&As with industry execs in our weekend-special.
The website was launched during an on-ground event on Monday.
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
Upadhyay is the Editor- Convergence & Strategy of the channel.
The report processed 4,184 ads across mediums including print, digital media and television.
