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The FICCI-EY report finds Connected TV surging to 40 million weekly homes and ad revenues up 42 per cent, even as linear television posts its fourth...
FICCI–EY flags structural shifts in consumption, with digital ads at 63 per cent, AI reshaping content, and the sector set to cross Rs 3 trillion by...
One of several market trends outlined in WPP Media’s 2026 advertising outlook
Digital to command 68.1 per cent share as commerce emerges fastest grower
INDIA: India’s advertising industry is entering a new phase of structural transformation, with digital media now the central growth engine, according to the Dentsu digital advertising report...
