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One of several market trends outlined in WPP Media’s 2026 advertising outlook
Digital to command 68.1 per cent share as commerce emerges fastest grower
INDIA: India’s advertising industry is entering a new phase of structural transformation, with digital media now the central growth engine, according to the Dentsu digital advertising report...
MUMBAI: India’s advertisers are pouring between Rs 12,000 crore and Rs 22,000 crore into digital video platforms. They’re getting precious little bang for their buck. A...
MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
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