The Bloomingdale PR CEO on measuring communications through business outcomes, navigating brand backlash, managing creator compliance, preparing for crises and building resilient agency teams.
Thirteen years of PR grind lead to a fresh chapter at InsuranceDekho
A communications veteran of agency giants Zeno Group and On Purpose moves in house, betting on a hyperlocal services startup riding a jobs boom
Fifteen years across Edelman, Ketchum Sampark and Adfactors culminate in an expanded in-house mandate
When a catastrophe hits, crisis communication becomes the lifeblood of the brand.
