Doug Scott joins forces with the market to turn branded content into a full-blown industry pillar
Content-to-revenue specialist brings 14 years spanning TV, OTT, music and e-commerce to India's value-focused e-commerce brand
Legacy snacks brand blends heritage with creators, quick commerce and new identity
ISB-HashFame report finds two-thirds of India's digital creators are from smaller towns, yet most struggle to secure paid brand campaigns
Anthony Zuiker and Holywater Tech's Anatolii Kasianov headline a market betting big on microdrama
