Survey of more than 100 brands and marketers signals a shift towards long-term creator partnerships and measurable business outcomes
Eligible creators can link YouTube, Instagram, X and TikTok accounts and manage up to 10 profiles through one Google account
1.6 lakh creators drive growth as Tier 3 and 4 markets generate 66 per cent of orders
Meta puts full-screen video first while keeping Classic Feed available as a second tab
Nano creators, homemakers and young graduates fuel growth beyond India’s metros
