ISB-HashFame report finds two-thirds of India's digital creators are from smaller towns, yet most struggle to secure paid brand campaigns
Anthony Zuiker and Holywater Tech's Anatolii Kasianov headline a market betting big on microdrama
Report says consumer spending is replacing connectivity as key creator growth driver
Creator base grows to 4.12 million as campaigns triple and engagement reaches 7.2 per cent
Listed media firm signs MoU with state government to seed digital infrastructure and AI-enabled platforms