The Mukesh Ambani-led retail giant eyes middle-class dominance with the century-old 'Coolest One"
Madhur Bajaj was a driving force behind Bajaj Auto’s growth
Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes.
His appointment is in line with the objective of sharpening the brand’s focus in India.
FMCG, ecommerce and consumer durables remained the top contributors.
