Brands
Sandhya Biswas joins Orient Electric as chief marketing and customer experience officer
Biswas brings nearly two decades of experience across consumer durables, lifestyle and home improvement
NEW DELHI: Orient Electric has appointed Sandhya Biswas as chief marketing and customer experience officer and senior management personnel, effective 14 September 2026.
The appointment was approved by the company’s board through a resolution passed by circulation, following a recommendation from the Nomination and Remuneration Committee. Biswas will join the company on a full-time basis.
She brings nearly 20 years of experience across consumer durables, lifestyle, telecom, energy and home improvement businesses in India and the US.
Before joining Orient Electric, Biswas worked with organisations including Airtel, Kohler, Morphy Richards and Livguard, and most recently served at Fenesta.
Her experience spans business and P&L management, category and product strategy, brand building, digital and e-commerce, and go-to-market initiatives. She has also worked on premiumising brands, developing new categories and products, and using consumer insights and marketing to drive business growth.
Biswas is an alumnus of the Indian School of Business, Hyderabad, and has a background in electronics and informatics.
The appointment is part of Orient Electric’s senior management structure as the company continues to focus on brand, consumer experience and business growth.
