MUMBAI: Since the launch of International brands in the Indian market, there have been few successful stories and few unsuccessful stories too. But there has always...
MUMBAI: Coca-Cola will splurge $30 billion over the next five years starting 2012, out of which India‘s share is $2 billion. Coca-Cola and its bottling partners...
BANGALORE: Coca-Cola has launched its new integrated communication initiative – “Khushiyan Baatne Se Hi Badhti Hain” for this Diwali. The campaign builds on the values of...
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and...
As it plans to grow its business in India, Total Sports Asia (TSA) is looking at media formats that combine sports with lifestyle. Plotting an aggressive...
