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MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by...
MUMBAI: Sachin Tendulkar is not only ruling the cricket field with his free-flowing strokes but is also scoring in the advertising world. Coca-Cola is signing up...
MUMBAI: Beverage conglomerate Coca-Cola has announced plans for a new global marketing campaign that taps the heritage of traditional imagery used by Coca-Cola such as Santa...
The drama over, it is back to business. As the Indian Premier League (IPL) takes refuge in South Africa to play out its second edition, the...
From starting as a human resource (HR) consulting firm in 1996 to entering the fast-growing broadcasting space, INX Media has travelled a long way. INX’s music...
