MUMBAI: IPL franchise Kings XI Punjab has roped in five new partners. Pearl Group and Flying Machine are Official Team Partners, Carlsberg is the Exceptional Team...
MUMBAI: In order to create interactivity for American Idol which airs on US broadcaster Fox, beverage conglomerate Coca-Cola has announced the Perfect Harmony collaboration. This invites...
MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by...
MUMBAI: Sachin Tendulkar is not only ruling the cricket field with his free-flowing strokes but is also scoring in the advertising world. Coca-Cola is signing up...
MUMBAI: Beverage conglomerate Coca-Cola has announced plans for a new global marketing campaign that taps the heritage of traditional imagery used by Coca-Cola such as Santa...