KOLKATA: The trend of companies looking at sponsoring sports events to generate brand recognition, though at a nascent stage yet, is catching on in the east...
MUMBAI: Hindustan Coca-Cola Beverages, the company owned bottling partner of The Coca-Cola Company in India, has appointed Gaurav Chaturvedi as the new Human Resource vice president....
MUMBAI: With just over two months left for the biggest football bonanza to start, The Coca-Cola Company has launched a campaign to celebrate the game as...
MUMBAI: Winning a Cannes Lions is every brands and agency’s ultimate vision. And, for McDonald’s it has been a common phenomenon. Since 1979, it has...
MUMBAI: In an era when marketing isn’t just showing advertisements on television or putting on newspapers, brands are finding ways to reach out to its customers....
