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BANGALORE: Coca-Cola has launched its new integrated communication initiative – “Khushiyan Baatne Se Hi Badhti Hain” for this Diwali. The campaign builds on the values of...
MUMBAI: They might not have won many metals at Cannes Lions 2011 but if a new index is to be believed, Ogilvy & Mather Mumbai and...
As it plans to grow its business in India, Total Sports Asia (TSA) is looking at media formats that combine sports with lifestyle. Plotting an aggressive...
MUMBAI: English movie channel WB has posted a 56 per cent ad revenue growth in the first quarter of this year compared to the year-ago period,...
In a rapidly changing business environment where brands need to be constantly rejuvenated, it is not only important to analyse but also interpret data from a...
