Industry veteran with stints at Coca-Cola, Reckitt and Ericsson to lead media relations for India
With over $10 bn at stake, brands use packs, cans and bottles to win fans beyond sponsorship
'The Lost Voices' celebrates India's passionate fans with real supporter recordings
New coconut water-based drink targets India's fast-growing low and no-sugar segment
After eleven years advising brands from the outside, the company's new external communications chief is now building one from within
