The Bloomingdale PR CEO on measuring communications through business outcomes, navigating brand backlash, managing creator compliance, preparing for crises and building resilient agency teams.
From Uber's global social media desk to Meta's consumer marketing ranks, this brand strategist's next chapter comes with a wall of emojis and no shortage of...
Rapid rise sees her climb four rungs at the agency in just over three years
Kingfisher's three-decade-old tune gains legal protection as a sonic trademark
Findings from BBC Global News survey looking at automotive, technology, and finance industries.
