The brand taps India’s biggest reality TV franchise to deepen regional reach
Platform brings 160K plus hours of Indian content and live Bigg Boss voting to three markets
From Bigg Boss and Shark Tank India to Khatron Ke Khiladi, Splitsvilla and new-age OTT formats, reality is evolving from programming inventory into an attention ecosystem...
Three-minute gangster-themed promo teases strategy, democracy and consequences ahead of September 6 premiere
The reality television veteran brings 15 years of Bigg Boss, Khatron Ke Khiladi and Jhalak Dikhlaja pedigree to the broadcaster's non-fiction stable
