From Bigg Boss and Khatron Ke Khiladi to Splitsvilla and Shark Tank India, reality franchises have become some of the most durable properties in Indian entertainment....
JioStar and JioHotstar franchise spans six editions as brands tap festive-season reach
The brand taps India’s biggest reality TV franchise to deepen regional reach
Platform brings 160K plus hours of Indian content and live Bigg Boss voting to three markets
From Bigg Boss and Shark Tank India to Khatron Ke Khiladi, Splitsvilla and new-age OTT formats, reality is evolving from programming inventory into an attention ecosystem...
