Reality shows may see the biggest impact as broadcasters lose audience benchmarks for ad pricing
Six language editions and a star-studded host line-up mark a landmark celebration
Riteish Deshmukh’s swagger fuels a record-setting launch for the reality franchise
The finale hits 4.5 million live viewers as the reality juggernaut posts record reach & watch time
VZY brand sponsors Hindi and Kannada editions of reality show as it challenges streaming boxes
