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MUMBAI: The Broadcast Audience Research Council (BARC) on Thursday called for information on state-of-the art television audience measurement from players across the globe, in a first...
As the ancient Chinese proverb goes – May you live in interesting times! 2012 was certainly an interesting year. Worsening economic conditions caused India‘s GDP growth...
MUMBAI: The first step towards making the Broadcast Audience Research Council (BARC) operational has been taken with the formation of the television audience measurement body‘s technical...
MUMBAI: Don‘t mistake the alternative television ratings system to be under the total control of the private broadcasters, advertising agencies and the advertisers. The government is...
NEW DELHI/MUMBAI: The government on Tuesday directed broadcasters, advertisers and advertising agencies to submit a detailed plan for making Broadcast Audience Research Council (BARC) functional soon....
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