News Headline
BARC to rollout Spot Monitoring Services from March
MUMBAI: The Broadcast Audience Research Council (BARC) India is all geared up to release its spot monitoring services earlier than expected. The council will be ready to rollout the services (like AdEx of TAM) by 1 March, 2015, a highly placed industry source tells Indiantelevision.com.
“With talks of a rating dark period, the industry was a little worried as it would impact their billing business,” reveals the source on the reason for bringing ahead the date for releasing data.
Currently, BARC is tracking 350 channels and hence can reveal the data without any hassle.
