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MUMBAI: Zee Cafe maintained its leadership position in the English general entertainment channel (GECs) genre in All the India (Urban + Rural) market while Colors Infinity entered...
MUMBAI: Indian television ratings measurement body Broadcast Audience Research Council (BARC) India will be releasing the much awaited rural viewership data, starting next week (week 41)....
MUMBAI: In a bid offer international clients an in-depth analysis of the Indian television market, BARC India has joined hands with Médiamétrie’s subsidiary company Eurodata TV Worldwide...
MUMBAI: In a bid to give strong competition to Nielsen, which has been the industry leader in ratings measurement since time immemorial, Rentrak Corporation and comScore...
MUMBAI: The Broadcast Audience Research Council (BARC) India has assigned Nielsen to conduct India’s largest universe estimation study on television ownership and viewing habits. The...
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