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MUMBAI: Gone are the days when television channels and shows had a free reign over claiming leadership as per their whims and fancies by conveniently tweaking...
MUMBAI: Stressing on the importance of measurement, IPG Mediabrands CEO Shashi Sinha is of the opinion that with the way things are shaping up along with...
MUMBAI: Week 21 of Broadcast Audience Research Council (BARC) ratings, for the first time, highlighted data at an individual level. The latest week witnessed Zee...
MUMBAI: Continuing the evolution television ratings measurement body Broadcast Audience Research Council (BARC) India has launched its latest innovation – #BARCTweet. In partnership with Twitter, this...
MUMBAI: The board of directors of the Broadcast Audience Research Council (BARC) India have taken a step ahead and have decided to roll out Individual Ratings Data...
