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MUMBAI: The seeds for a new television measurement body were sown in 2008 and after a good seven years, on 29 April 2015, the Broadcast Audience...
MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That’s when the Broadcast Audience Research...
MUMBAI: Broadcast Audience Research Council (BARC) India has appointed former Reliance Jio Infocomm president Dr. Sumit Chowdhury as technical advisor. This is a move to align...
MUMBAI: BARC India organised training sessions to its stakeholders across four cities in India. The BARC India Media Workstation (BMW) gave users a new software, which...
MUMBAI: The Broadcast Audience Research Council (BARC) is all set for 2015, as it will hold roadshows in February on the GUI (Graphical User Interface) in...
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