Everyone in the ecosystem- from advertiser, agency to endorser have a role to play, says Kapoor.
MIB writes to Twitter & YouTube to remove the offending ads for their alleged obscene content.
The heavily celeb-endorsed pan masala market is projected to reach over Rs 70,000 crore by 2026.
No ads will be permitted if it derides on the basis of caste, religion, gender and body type.
Kapoor has been serving as secretary-general at ASCI since 2020.
