No ads will be permitted if it derides on the basis of caste, religion, gender and body type.
Kapoor has been serving as secretary-general at ASCI since 2020.
The 'Endorser Due Diligence' service aims to help endorsers fulfill their obligations under the la
The guidelines will be effective from 1 April.
The tag will now be accepted as adequate disclosure for influencer advertising, ASCI said.
