The report processed 4,184 ads across mediums including print, digital media and television.
Nearly 48 per cent of complaints belonged to digital medium.
Days after controversial ads by Layer'r Shot were suspended, the guidelines are extremely crucial.
Netizens take exception to brand’s choice of words; ads not “wrongly perceived”, they outrage.
Everyone in the ecosystem- from advertiser, agency to endorser have a role to play, says Kapoor.
