Days after controversial ads by Layer'r Shot were suspended, the guidelines are extremely crucial.
Netizens take exception to brand’s choice of words; ads not “wrongly perceived”, they outrage.
Everyone in the ecosystem- from advertiser, agency to endorser have a role to play, says Kapoor.
MIB writes to Twitter & YouTube to remove the offending ads for their alleged obscene content.
The heavily celeb-endorsed pan masala market is projected to reach over Rs 70,000 crore by 2026.
