The 'Endorser Due Diligence' service aims to help endorsers fulfill their obligations under the la
The guidelines will be effective from 1 April.
The tag will now be accepted as adequate disclosure for influencer advertising, ASCI said.
The report is based on ASCI's monitoring efforts of the guideline between July-December 2021.
Findings show key patterns in ads that were considered offensive over the past three years.
