The brand has accused the latter of plagiarism in its latest ad featuring Varun Dhawan.
The appointments mark ASCI’s fast-widening focus on digital advertising & platforms.
On the other hand, over 56.7% influencers said that they found the ASCI guidelines to be helpful.
Will deploy technology tools, machine learning & AI systems to measure advertising content.
Only 12 out of 332 ads were able to substantiate the claims they made.
