GECs
Zee TV the leader amongst GECs
MUMBAI: As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a leader for four consecutive weeks with an average of 327938 impressions’ 000 in HSM.
Despite the ongoing Indian Premier League (IPL), Zee TV remained unaffected and was the only channel that grew 3% during the season. It was also No. 1 in prime time with 182894 impressions in ‘000 on the back of its top shows including Kundali Bhagya, Kumkum Bhagya and Ishq Subhaan Allah. The channel was also the leader across its primetime slots from 9:00 P.M. to 11:30 P.M. on weekdays with its shows – Kumkum Bhagya, Kundali Bhagya, Ishq Subhan Allah, Aap Ke Aa Jaane Se and Jeet Gayi Toh Piya Morre and weekends 9:00 P.M. to 10:30 P.M. with DID Li’l Masters.
Commenting on the ratings, Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “The continuous success of our fiction and non-fiction offerings is truly overwhelming. Zee TV has grown by leaps and bounds on the back of interesting concepts and storylines and our success stands proof to our steadily strengthening relationship with our viewers. We are extremely thrilled to be the number one Hindi general entertainment channel and humbled by the constant support of our partners and audience.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
