English Entertainment
Zee Café to air entire ‘House of Cards’ season 3 in two days
MUMBAI: Whoever said too much of anything is bad, clearly didn’t know how to binge on TV shows. After months of anticipation, everyone’s favourite power-hungry, fourth-wall-breaking politician from House of Cards will be on Zee Café, not just for an hour but hours in a row!
House of Cards is back and how! Zee Café will be airing all 13 episodes of the latest season (Season 3) of House of Cards, the popular political drama, on 28 and 29 March, 5 pm onwards.
This is the first time ever that an English GEC is telecasting all the episodes of the latest season at one go- a strategic move to address the Indian viewers’ desire to binge watch several episodes instead of having to wait a week to see another installment.
House of Cards season 1 and 2 on Zee Cafe received tremendous response from the Indian viewers breaking all records and now with the marathon telecast, the anticipation for the third season will be highly justified.
This unique concept adapted by Zee Café is part of a new programming innovation that will showcase latest new shows in a marathon format. House of Cards is the maiden show in this offering with several more exciting shows lined up for the upcoming year.
Speaking on the concept, Zee Café head –content & marketing Sharlton Menezes stated, “House of Cards already ranks among the most influential series in television history. The marathon of Season 3 on Zee Café is sure to give the channel the viewership clout and further transform how the audience watches and defines ‘television’. With this, we aim to leverage this insight by adding value to an Indian viewer’s individual experience.”
The proposition for House of Cards S3 marathon is #GearUp which will be integrated in all of Zee Café’s communication across platforms – on-air & digital, thus focusing on the idea to highlight the ingenuity of this programming format which has been derived from the viewer insight that people hate waiting for episodes of their favorite shows on a weekly basis.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
