News Broadcasting
Times Network rolls out times M.A.N (Movies and News) pack campaign
MUMBAI: Times Network, India’s leading television broadcast network has rolled out the Times M.A.N (Movies and News) Pack campaign, in line with TRAI’s new tariff regime. Enhancing the positioning of the network, the campaign captures the distinct attributes of its strong bouquet of influential brands across best in class English Movies and News.
Leading with the insight, ‘you are what you watch’, the quirky campaign is layered with a light hearted and humorous tone targeting women, with a compelling and differentiated pitch of making their man better with the Times M.A.N Pack (a smart acronym for Movies and News pack), priced at Rs. 13/- per month.
Commenting on the campaign, MK Anand, MD & CEO, Times Network said, “With a clutter breaking proposition, the Times M.A.N Pack campaign moves beyond the general focus on price appeal, which most networks are basing their campaigns on and exemplify the distinct traits of our premium brands as we subtly make a statement that Times Network viewers are smarter, savvier and more stylish due to their superior content choice. We are encouraged by the reactions on social media and I am glad that the campaign has successfully evoked curiosity among consumers about our offering, which further reinforces the network as the preferred choice of smart urban viewers”.
The campaign has been conceptualised by Famous Innovations for Times Network and the network has rolled out a 360-degree aggressive marketing campaign that includes:
45 sec TV commercial (Link – https://youtu.be/h0umg7w1YVU ) in Hindi, Bengali, Tamil, Telugu and Kannada across key geographies including HSM, West Bengal, Karnataka and Tamil Nadu
Print ads and innovations across all the editions of The Times Group dailies
Radio spots across 4 leading stations
Social media marketing across prominent digital mediums
Communications across network channels and digital/social assets
Times M.A.N pack offered at a compelling price of Rs. 13/-, is a strong mix of channels including 3 premium English news (Times Now, Mirror Now, ET Now), one Bollywood entertainment (Zoom) and 3 English movie channels (Movies Now, MNX and Romedy NOW).
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
