News Broadcasting
Times Network rolls out times M.A.N (Movies and News) pack campaign
MUMBAI: Times Network, India’s leading television broadcast network has rolled out the Times M.A.N (Movies and News) Pack campaign, in line with TRAI’s new tariff regime. Enhancing the positioning of the network, the campaign captures the distinct attributes of its strong bouquet of influential brands across best in class English Movies and News.
Leading with the insight, ‘you are what you watch’, the quirky campaign is layered with a light hearted and humorous tone targeting women, with a compelling and differentiated pitch of making their man better with the Times M.A.N Pack (a smart acronym for Movies and News pack), priced at Rs. 13/- per month.
Commenting on the campaign, MK Anand, MD & CEO, Times Network said, “With a clutter breaking proposition, the Times M.A.N Pack campaign moves beyond the general focus on price appeal, which most networks are basing their campaigns on and exemplify the distinct traits of our premium brands as we subtly make a statement that Times Network viewers are smarter, savvier and more stylish due to their superior content choice. We are encouraged by the reactions on social media and I am glad that the campaign has successfully evoked curiosity among consumers about our offering, which further reinforces the network as the preferred choice of smart urban viewers”.
The campaign has been conceptualised by Famous Innovations for Times Network and the network has rolled out a 360-degree aggressive marketing campaign that includes:
45 sec TV commercial (Link – https://youtu.be/h0umg7w1YVU ) in Hindi, Bengali, Tamil, Telugu and Kannada across key geographies including HSM, West Bengal, Karnataka and Tamil Nadu
Print ads and innovations across all the editions of The Times Group dailies
Radio spots across 4 leading stations
Social media marketing across prominent digital mediums
Communications across network channels and digital/social assets
Times M.A.N pack offered at a compelling price of Rs. 13/-, is a strong mix of channels including 3 premium English news (Times Now, Mirror Now, ET Now), one Bollywood entertainment (Zoom) and 3 English movie channels (Movies Now, MNX and Romedy NOW).
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
