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Times Network: MNX announces campaign this international brother’s day titled #BroDaMan
MUMBAI: Bro is not just a word; it’s an emotion, a cult, a community, a club, a way of life! Celebrating this bond, Hollywood’s Wild Child – MNX announces a befitting campaign this International Brother’s Day titled #BroDaMan. With a specially curated line up of ‘best of bro-hood’ movies and quirky & fun initiatives, the campaign raises a toast to all the experiences, best shared between bros!
#BroDaMan is all about kicking back and re-living the insane ‘bro-experiences’ with the mega movie line-up, the most updated bro code, undertaking a test of your brotherhood and much more with the week-long campaign starting 24 May 2020. Under this property, every day at 5 pm, MNX will feature movies which are the ultimate bro-flicks like Shanghai Noon, Hobbit: The Desolation of Smaug, Double Impact, POTC: Dead Man’s Chest, Goal, National Treasure: Book of Secrets and Bad Boys 2.
Treating movie buffs across the country with an immersive engagement, MNX #BroDaMan includes a dynamic chain of social media and on-air activities, such as ‘An ode to bros’, ‘bro moments’, ‘bro codes’, ‘bro pranks’ and others which you can recreate with bros. #BroDaMan will help you get your bro-codes right as it will be flashed on the channel and its social media handles all through the campaign. The campaign also packages an interactive contest called ‘what’s your bro score?’, a score card designed based on the list of things you’ve ticked in your bro-ship. A very unique element in this campaign is ‘got ur back bro’, that brings a curated carousel of iconic scenes from Hollywood movies. MNX also offers viewers a chance to express love for their favourite bros with quirky tap and tag stickers and GIFs and make the most out of this day with #BroDaMan’s ‘how to spend the day’.
Watch ‘#BroDaMan’ on MNX every day, starting 24 May to 30 May 2020 at 5 pm with your bros!
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News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
