GECs
This Diwali, Big Magic & 92.7 Big FM presents ‘Ji Sirji’
MUMBAI: Big Magic poised to be the ultimate comedy destination from Reliance Broadcast Network Limited, launches yet another innovative concept from its bouquet of differentiated content titled Ji Sirji.
In line with its integrated programming strategy, this is the fifth successive show being launched by the network, which will air from November 11th, every Wednesday, Thursday at 10 PM on Big Magic and Wednesday, Thursday at 9 PM on 92.7 Big FM.
Versatile actor Anup Soni will be seen taking the audiences on a hilarious ride, as he would bring forth day to day shenanigans in a professional work set-up, focusing on the relationship between bosses and their subordinates in the form of funny sketches. The show will also witness various actors playing roles of subordinates, who are usually at the receiving end of the whims and fancies of their respective bosses. One of the popular names playing a subordinate on the show is actor Gaurav Sharma, who is known for his character of Pappu from Total Nadaniyaan.
Talking about the new integrated offering, Big Magic creative director Bimal Unnikrishnan said, “Our current programming strategy revolves around conceptualizing content that resonates easily with our target audience, with a high degree of humor and entertainment. The relationship between a boss and his subordinate is an interesting, relatable theme.
Ji Sirji will bring forth this very relationship in an unconventional style, with funny, topical sketches, one that hasn’t been seen before by the audience. Moreover, with our integrated approach, we are widening our reach by tapping viewers and listeners on both our mediums of dominance.”
Each episode of Ji Sirji will see multiple sketches, each focusing on a profession, various types of bosses and their behavior. Anup Soni will be seen playing a boss who has an OCD issue to being unreasonable, sadist, foolish, insecure and many more. Moreover, he will portray bosses across professions, switching between a corporate executive, government babu and even a truck driver!
Big Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
