The 40-basis-point levy on select merchant payments above Rs 2,000 was due to begin on 15 October
Brokerage expects festive spending, sports and digital monetisation to support growth
Rising EMIs and repair costs could turn festive upgrades into a financial strain
Amazon Ads study finds 69 per cent plan festive shopping and 86 per cent will explore new brands
Creator-led festive campaigns may reach 7,200 brands as spending rises 29 per cent in 2026
