Brokerage expects festive spending, sports and digital monetisation to support growth
Rising EMIs and repair costs could turn festive upgrades into a financial strain
Amazon Ads study finds 69 per cent plan festive shopping and 86 per cent will explore new brands
Creator-led festive campaigns may reach 7,200 brands as spending rises 29 per cent in 2026
Hansa Research finds rising spends, digital discovery and stronger eco-conscious choices