DTH
Tata Sky Seniors airs Neena Gupta’s iconic show ‘Saans’ after two decades! Tune in to 505
A modern take on adultery, relationships and broken marriages, the iconic show Saans was a breath of fresh air for the television audiences in the 90s. Bringing back those memories, Tata Sky Seniors is airing the cult 1998 show which was written and directed by National Award Winning actress Neena Gupta. She also played the role of female protagonist alongside actor Kanwaljit Singh, Kavita Kapoor, Shagufta Ali, Sushmita Daan, and Bharat Kapoor, amongst others. The show is on-air on Tata Sky Seniors – Tune in 505 every Monday to Friday at 12 noon and 9 pm.
The show was ahead of its time and challenged the image of an Indian woman as it tried to analyse the antics of the institution of marriage, cheating, and falling in love. It revolved around the happily married Priya Kapoor (Neena Gupta) and Gautam Kapoor (Kanwaljit Singh) and their teenage kids Akul and Mithi. However, things change when Gautam befriends Manisha (Kavita Kapoor), who later falls for him. He leaves Priya, only to find Manisha is tough to handle. Priya struggles to find her identity and stands up for herself eventually.
Neena Gupta took to social media to express her excitement and asked her fans to revisit and enjoy the old memories. In a video posted on Instagram, she said, “Everyone can now watch my show ‘Saans’ on Tata Sky from Monday- Friday at 9.00pm. Those who have watched it before, can watch it again and those who didn’t get a chance to watch it, can start watching it now.”
Tata Sky Seniors is a specially curated service for senior citizens with shows related to health & fitness, digital education, financial planning & relationship management.
~Watch ‘Saans’ on 505 from Monday – Friday at 12 noon and 9 pm. You can watch all episodes of the week at a go on Sunday at 7.30 pm only on Tata Sky Seniors. The service is also available on Tata Sky Mobile app
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
