GECs
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway
MUMBAI: The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars. The most endearing part of the train is the ladies compartment which is as colorful and as boisterous as the women commuters. From Birthdays to Anniversaries to Bachelorettes and respective festivals get celebrated in these compartments. The ‘train friends’ form ‘train groups’ and eventually graduate to being an integral part of each other’s lives. As an ode to this bond of train friendship, Sony Entertainment Television recently launched the show – Ladies Special, that boasts of an engaging narrative that weaves three stories of hope, friendship, aspiration and womanhood, the show will redefine the audience’s outlook towards life. Keeping up the spirit of celebrations, the channel had a colorful surprise stored in for the commuters on the very first festival of 2019!
On the occasion of Makarsankranti, the channel engaged in social festivities across the Ladies coaches in 40 trains on Western Railway. The Ladies coaches were bedecked with kite-shaped creatives that highlighted festive wishes from the three characters – Meghna, Bindu and Prarthna.
WhatsApp Image 2019-01-15 at 7.25.56 PM (1)Furthermore, the promoters handed out branded pocket calendars to all the commuters that have important dates marked out as per the panchang. The activity garnered support from the radio stations as well with the RJs keeping Mumbaikars well informed about the activity. LIVE call ins were also facilitated by the OB jocks who went on-ground and travelled with the commuters capturing their sentiments and excitement with this activity.
Social media was abuzz with passengers reacting to the activation by immediately tagging the show with their pictures on social media thanking SET for bringing some colour and joy into their lives.
The characters of the show – Meghna Nikade, Bindu Desai and Prarthna Kashyap are winning the hearts of the audience with their journey that represents the reality of middle class life, their anxieties and aspirations in Urban India. With this activity across the Mumbai Local, Sony Entertainment Television reached out to more than 3 lakh women commuters on Western Railway.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
