News Broadcasting
Rediffusion DY&R partners 2 of the top 10 brands in the list of India’s Most Valuable brands
23rd July 2006, Mumbai: Rediffusion DYR has had the distinction of having 2 of its brands in the top 10 in the listing of India’s Top 100 Most Valuable Brands. Airtel has been with Rediffusion since its very launch and Colgate for over two decades.
The exhaustive study conducted by 4Ps Business & Marketing – India’s leading Business & Marketing magazine in association with ICMR, researched over 852 brands out of 30,000 in India.
Mr. Preet Bedi – President, Rediffusion DY&R said, “We are proud that we have been the sole communications partners of these brands and have had the opportunity of making significant strategic and creative contributions over the years.”
The agency also has the honour of having 3 other brands in the list of the “Top 100 Most Valuable Brands”. These are Eveready, Indian Oil and Taj Hotels.
Having been with Airtel since its inception, Rediffusion DY&R has been instrumental in building its image and positioning in the market. Colgate whose partnership with Rediffusion DY&R has been for over two decades has the honor of being voted “India’s Most Trusted Brand” across all categories in the Brand Equity ORG-MARG AC Nielsen Survey for the past three years consecutively.
The six-month comprehensive study initiated by 4Ps Business & Marketing, and ICMR, evaluated the selected brands, using the latest tools in market research and quantitative analysis. The study measured the response of the consumer to the brands against certain parameters, which included Image & Perception, Brand Awareness, Brand Loyalty, Brand Association and Brand Performance. The research produced some stunning results and highlighted the evolving perceptions of consumers towards different brands across all product categories in today’s competitive market.
For more information, please contact
Cheryl Pereira: Rediffusion DY&R – PR, 9821641501
Ajay Verma: Rediffusion DY&R – 982123783
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
