Veteran creative leader to strengthen the agency’s conversion-led approach
MUMBAI: Advertising is getting a plot twist and brands are no longer just selling, they’re storytelling. Rediffusion has launched Rediffusion Narrative, a dedicated creative content division...
Why Anindya Ghosh believes climate unpredictability and quick commerce are rewriting summer demand
Industry leaders join jury as nominations surge for marketing tech awards
VML’s Contract Advertising replaces Rediffusion as BMW rolls out new campaign
